Juspay
VISUAL STORYTELLING
EXPERIENCE DESIGN
DESIGN OPERATIONS
content & BUSINESS STRATEGY
workflow standardization
Videos
Making complex products click for Businesses
To generate interest in Juspay's products from businesses, I created visuals for videos that walked them through our product's offerings and how they could solve their org-level issues.
In many cases the products did not exist at the time; UI, visuals, and narrative images had to be created to garner early enterprise interest in time for launch.
Field Marketing Engine
Building a Repeatable System for Enterprise Events
From event identities and booth experiences to screen content, presentation decks, short-form videos, digital collateral, and promotional assets, every component was designed as part of a reusable content ecosystem that reduced production time while maintaining brand consistency across regions.
The Challenge
Every event was designed from scratch
Regional teams built their own collateral independently, with no shared system to work from
As new product lines launched, there was no standard way to represent them at events, so each launch meant starting over
Intervention
I created a modular system that could scale across industries, geographies, and languages. The repository included:
Standardized Illustration System
Maps, logo containers, metric chips etc
Custom Illustrations for specific use-cases
Constituting a drag-and-drop system for event output.
Result
Turnaround on event assets dropped from 1-1.5 working weeks to 1-3 days during crunch periods, letting the team cater to significantly more events without adding headcount
Every regional team adopted the system, working through locally hired designers I trained remotely in 1-2 days each
The win was not speed alone: design output became unified internationally, and no region had to scale back its own event calendar to prioritize a large event happening elsewhere
Sales Enablement System
How do you build a communication system that lets sales, leadership, design, and partnership teams rapidly assemble tailored narratives for Juspay's clients - without redesigning a new deck, demo, or story for every single pitch?
The Approach
Modularize content (drag-and-drop system)
Reusable building blocks (slides, UI screens, case studies, templates)
Standardize visual language
Centralize shared resources
Modular Sales Narratives
Individual sections became reusable building blocks that could be assembled into completely different narratives depending on the client, industry, or stage of the conversation.
Master sources of truth allowed every presentation to remain highly customized without sacrificing visual consistency or aesthetic. This was also done for Juspay's Enterprise AI and CRM softwares - Xyne Suite and Breeze.
Digital Stories
Webpages & Illustrations creating Product Experiences
Every service product needed a webpage that could make dense payment infrastructure legible to a specific buyer, like a bank, an airline, or a PSP - while still maintaining the technical depth the product demands and the audience expects.
From enterprise payments and banking infra to AI systems, every illustration was designed to make complex technology credible, memorable, and intuitive. I translated them to motion to make them more engaging, reduce scrolls, and show product flows more accurately.
Juspay for Banks Webpage
HyperPG Webpage (Juspay's Payment Aggregator & Gateway platform)
Juspay for Airlines Webpage
Design Infrastructure
Eliminated friction and disproportionate consumption of time by creating centralized repositories for UI systems for payment flows, event templates, photography, and logos (payment brands, banking institutions, wallet providers, etc).
Rather than isolated design files, these became operational infrastructure that improved consistency, accelerated execution, and reduced repetitive work across the organization.
Detailed case studies are linked below!
Let’s get in touch!